For more than 20 years, the Institute for Youth, Education and Families (YEF) Institute at the National League of Cities (NLC) has worked with municipal leaders to implement Earned Income Tax Credit (EITC) outreach campaigns. These campaigns have helped to raise awareness and encourage all eligible low-and moderate-income residents to claim EITC and receive a larger tax refund.

In 2022 qualifying families with three or more children have the opportunity to receive up to $6,728. NLC supports municipal leaders in advancing their work to help more residents in their communities claim this important financial boost for families. As this work has grown, NLC’s YEF Institute has helped cities, towns and villages develop new partnerships with existing local Volunteer Income Tax Assistance (VITA) programs to help residents across the country access this important tax credit through a trusted source. This work keeps more money –more than $400 per tax return –in residents’ pockets and local economies. Through these collective efforts, about $62 billion in federal funds are brought back to local economies every year.

An in-depth review of strategies to create a campaign around the EITC and other city-led opportunities around family financial stability can be found in the Maximizing the Earned Income Tax Credit in Your Community: A Toolkit for Municipal Leaders.

For EITC Awareness Day, NLC’s YEF Institute has created a toolkit, which includes a draft press release, a template for emails to partners, a template for a city proclamation, and sample tweets and Facebook posts to raise the visibility of the EITC within your community in preparation for EITC Awareness Day.

Comments or questions? Reach out to Patrick Hain for more information.