Union City Film Industry Attraction
What are the target goals?
Following the closing of a large anchor-employer (Union Station Shannon Mall), Union City sought to create a vision for the 90-acre lot site and has been working with the film industry to bring a $100 million project to fill the vacancy. After four years of searching for a partner to redevelop this vacant land the city welcomed 404 Studio Partners, a newly formed media production company, to this Metro Atlanta community close to Hartsfield International Airport. Officials expect the project to create up to 1,200 new jobs in the first year alone, with the potential of indirectly spurring an additional 800 related support jobs.
Who are the partners?
404 Studio Partners was recently formed by executives from Turner Entertainment, and Universal and plans to build both Georgia's largest movie studio, and a warehouse on an additional parcel of land left by the mall's exodus. City officials have also worked with the Atlanta Regional Commission to develop the TIF plan to finance the project. Local high schools also have worked with the city on implementing video production training programs to their students as part of a job training pipeline.
How is the effort financed?
The effort has largely been funded by Georgia's "Opportunity Zone" tax write-offs, which offer incentives of $3,500 for each new job created, and tax increment financing to launch the project. Donations from local philanthropies and start-up expenditures from the film companies also will help finance educational programs.
Beyond simply the establishment of a new business venture, the city expects this facility to be a catalyst for job training and educational opportunities for high school students aspiring to go on to work in the film production industry.
Mayor Vince Williams
Union City, Georgia
NLC Staff Contact
City Solutions Director