Harnessing Social Media


Eric Rabe, Senior Advisor—Fels Institute of Government at the University of Pennsylvania

Lauren Hirshon, Director of Consulting—Fels Institute of Government at the University of Pennsylvania

Katie Harbath, Global Politics and Government Outreach Manager—Facebook

Session Description:

With the rise of mobile phones, tablets, personal computers, and the Internet, the ascent of social media is historic and transforming the way people think, behave and communicate. In few other places is this transformation more revolutionary than in the implementation of social media in government administration.

Not only are local governments utilizing social media more than ever before, but governments are now employing social media in a way that meets core operational goals far beyond more traditional communications and marketing tactics.  In an increasing number of communities, social media is becoming fundamental to the very notion of ‘government,’ and it is helping cities and agencies provide new or improved government services more and more frequently.

This training session will explore promising strategies cities across the country have developed to harness social media.  Participants will gain:

  • New strategies for effectively managing, monitoring, and measuring social media use
  • Ideas for incorporating social media into efforts to solve complex community challenges
  • And, insight on incorporating social media into economic development, community policing, tourism, and more.   

Congressional City Conference 2015 | NLC University | Pre-Conference Seminar Materials

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