Communication, Engagement and Advocacy: Developing a Comprehensive Communications Strategy
Helen Langan, Communication Director, Office of Ralph Becker, Mayor of Salt Lake City
Ashley DeSmeth, Director, Strategic Communications, NLC
Communications runs through every facet of municipal government, whether it is engaging citizens in supporting and planning major initiatives, interacting and influencing key stakeholders and the media, developing a successful advocacy campaign or communicating clearly in a crisis. Elected officials must have a comprehensive communications plan. In this session, two seasoned communications professionals with deep roots and experience in public administration and city government will advise you on how to develop a strategic communications strategy.
Congress of Cities 2015 | NLC University | Pre-Conference Seminar Materials