Communication, Engagement and Advocacy: Developing a Comprehensive Communications Strategy

Instructors:

Helen Langan, Communication Director, Office of Ralph Becker, Mayor of Salt Lake City

Ashley DeSmeth, Director, Strategic Communications, NLC

Session Description:

Communications runs through every facet of municipal government, whether it is engaging citizens in supporting and planning major initiatives, interacting and influencing key stakeholders and the media, developing a successful advocacy campaign or communicating clearly in a crisis. Elected officials must have a comprehensive communications plan. In this session, two seasoned communications professionals with deep roots and experience in public administration and city government will advise you on how to develop a strategic communications strategy.

Congress of Cities 2015 | NLC University | Pre-Conference Seminar Materials

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