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The rapidly changing technology and political landscape make it harder than ever for city officials to communicate and engage with their residents meaningfully. Cities struggle to connect with all but the most outspoken of their constituents, who commonly make up less than 10% of the population. This results in uninformed, unsatisfied residents, detached from their local leaders, quickening the decline in civil discourse.
The National League of Cities (NLC) is proud to launch NLC Outreach, a new, proactive solution, powered by Indigov – the leading constituent experience management platform built for governments and local leaders.
Increase Your Constituent Reach by 20x
NLC Outreach is an end-to-end constituent experience management platform to manage your communications from the first touch point to request resolution.
As a former mayor, I’m thrilled to bring this powerful platform to our members. It’s built specifically for cities that are serious about strengthening community engagement and delivering better, faster, and more responsive public services.
“As a former mayor, I’m thrilled to bring this powerful platform to our members. It’s built specifically for cities that are serious about strengthening community engagement and delivering better, faster, and more responsive public services.”
Clarence Anthony, NLC CEO and Executive Director
NLC Outreach
It’s a first-of-its-kind solution designed exclusively for NLC members that gives cities, towns and villages a nearly comprehensive contact book for their community. Coupled with an easy-to-use platform that can reach and respond to citizens’ concerns via multi-channel (email, SMS, snail mail, etc.), city leaders will find it easier than ever to respond to resident needs, share announcements and raise awareness about key initiatives and public programs. This partnership leverages NLC’s expertise in bringing solutions to its members and Indigov’s impressive experience supporting government officials in 47 states, representing 230 million Americans across the country.
NLC strives to support our members with the very best solutions to address their unique challenges. NLC Outreach brings the best of private sector technology, tailor-made for cities, towns, and villages of all sizes.
NLC Outreach Benefits to Cities?
NLC Outreach offers two valuable core components:
Proactive Communication
Equipping cities with a powerful, ready-to-use citizen contact directory that includes up to 500 demographic, geographic, and opinion-based data points. This allows city leaders to segment and target residents based on factors like household income, preferred language, parental status, and even sentiment on local issues. Whether it’s announcing a new community program or delivering urgent updates during severe weather or emergencies, NLC Outreach ensures the right message reaches the right people at the right time.
As a result, cities using the platform have seen up to a 20x increase in communication reach and engagement rates approaching 50%, far exceeding typical municipal benchmarks.
Built-in analytics provide full visibility into message delivery, open and click rates, and ongoing subscriber growth, giving officials real-time insight into what’s resonating with their community.
Constituent Relationship Management (“CRM”) and Engagement Tracking
Tracks all interactions with residents in one centralized system. This enables officials and staff to respond more efficiently while gaining insights into response times, community trends, and staff workload. Third-party studies estimate time savings of up to 4.7 hours per week per user. The CRM also provides meaningful analytics so that officials can easily see resident engagement counts, resolution times for issues like garbage service and pothole fixes, municipal staff workloads, and trending issues in the community.
How Cities Leverage NLC Outreach
- Celebrating Policy Wins for the Community: We know our local leaders are working hard for their communities, but your constituents don’t always hear about your accomplishments. Did you secure funding for a new park and playground? Reach out to parents who live in the surrounding area and invite them to the ribbon cutting! Did you finally get approval for additional bike lanes? Message your constituents who prioritize public transit and are concerned about climate change and make sure they know you’re working for them!
- Disaster Response and Recovery: Cities use the platform to target messages to residents affected by disasters, reinforce official messaging, and notify constituents where they can seek assistance. During and following the 2024 wildfires in Los Angeles, officials targeted specific neighborhoods affected by the fire to ensure residents knew when to evacuate and how to find the nearest shelter facilities to their community.
- Increasing Program Adoption: Cities utilize the platform to contact underserved and hard-to-reach communities to alert them to program eligibility. Whether contacting residents along an under-utilized transit corridor, targeting residents by income for a means-tested program, or creating a group based on education level to announce training opportunities, the robust constituent data in the platform allows city officials to tailor their messaging to raise awareness of programs the city offers and encourage eligible residents to apply.
Public officials use this technology to engage with their residents on hundreds of local issues every week. Every community faces unique challenges and priorities, and with NLC Outreach, any elected official or city staffer can tailor the message and the audience around the issues most important to your community.
“Government leaders need modern tools to meet the needs and expectations of the people they serve. We built Indigov to help government work better for everyone, and partnering with the National League of Cities allows us to scale that vision across thousands of municipalities. We’re pleased to support NLC’s mission and to give city leaders the tools they need to connect with citizens in a more personal, effective and transparent way.”
– Alex Kouts, Indigov Founder and CEO
Interested in NLC Outreach?
Complete the interest form below to get in touch.