Municipal leaders are under pressure to address aging public facilities, rising housing needs and constrained capital budgets. Public-Private Partnerships (P3s) offer a compelling strategy to meet these challenges by leveraging private-sector resources and innovation.
This webinar will break down the fundamentals of P3s in plain terms — how they work, when they make sense and what pitfalls to avoid. Attendees will explore partnership models like DBFM and BOOT, learn key steps in structuring and managing these agreements and understand how to align P3s with local goals.
The session will spotlight the City of Atlanta’s 2 Peachtree Street adaptive reuse project, where 42 stories of underutilized downtown office space are being transformed into more than 500 housing units— including over 200 affordable units—alongside new retail and hospitality uses. This conversion demonstrates how P3s can help cities revitalize neighborhoods, unlock value from existing assets, and meet urgent community needs.
Whether new to P3s or looking to deepen your understanding, this session will equip you with practical insight and a real-world example of P3 impact in action.
Speakers
- Kameshia Freeman, Senior Vice President, Government and Education Advisory
- James Birkey, Senior Vice President, Practice Leader of JLL’s Civic Revitalization Practice