Cities At a Crossroad Webinar

Jul 16,2020 11:00AM
Jul 16,2020 12:00PM

Tracye McDaniel

Ms. McDaniel is a recognized trailblazer in the economic development and travel marketing industry. She has been a trusted advisor to CEOs, nonprofits, public organizations, and private enterprises for more than three decades.

As a widely recognized strategist with C-Suite level experience in all facets of the industry, Ms. McDaniel has earned a reputation for creating mutually beneficial strategic partnerships across a broad spectrum of industries. Prior to joining TIP, Tracye founded McDaniel Strategy Ecosystems and served as president and CEO for two separate state-level marketing and lead-generation organizations: first in New Jersey (where she was appointed by the newly elected New Jersey governor, Chris Christie, and business leaders to serve as the founding CEO of Choose New Jersey) and later in Texas (where she headed up the Texas Economic Development Corporation).

Her expertise in international business development and marketing spans more than 50 countries. Ms. McDaniel also served as executive vice president and COO of the Greater Houston Partnership where she teamed with business leaders to raise more than $32 million and to devise and execute Opportunity Houston, the organization’s successful economic development global marketing and lead generation initiative. She holds a Bachelor of Science in Communications from the University of Texas at Austin.

Jon Roberts

Jon Roberts is the managing director of TIP Strategies, Inc. (TIP), in Austin, Texas.  He is an international leader in technology-led economic development and a proponent of regional initiatives.  He has overseen projects in Oregon, Texas, and other U.S. regions, as well as in Europe and Asia.  Mr. Roberts is currently involved in a variety of strategic development and recruitment projects.  

Mr. Roberts has prepared policy papers on national economic development strategy, published articles on economic development marketing and has written editorials for the state’s major newspapers.

Mr. Roberts was formerly the Director of Business Development both for the State of Washington and then for the State of Texas.  In these positions, he directed recruitment and investment and led international trade missions.

Mr. Roberts was a lead investor with the Oregon Technology Fund, where he was responsible for venture capital financing.  Successful investments included the Hood River Brewing Company. He also managed two start-up technology companies: Fiberlite Composites and LifePort Inc., and worked with the Center for Entrepreneurial Ventures. 

Mr. Roberts maintains his ties to the Northwest and is a Fellow of the Washington World Affairs Council in Seattle.  He has served on the boards of several start-up technology companies and on state task forces and gubernatorial committees.  He has lectured in business at the University of Washington, the University of Texas, and was on the faculty at Marylhurst College in Portland, Oregon.  Mr. Roberts has also proven to be a successful entrepreneur.  He is the founder of a mountain bike company in Portland, Oregon.

Born and raised in Germany, Mr. Roberts has traveled extensively throughout Europe and Asia.  He lived in the Pacific Northwest for over twenty years before making Texas his home. 



Today’s simultaneous COVID health pandemic, economic recession and social justice crises are rapidly changing the economic landscape.

Will this moment be a catalyst to accelerate economic trends, or will they begin to reverse? And what are some cities doing now to build a better future?

Join TIP Strategies as they share data-driven insights and concrete examples of how some city leaders are shepherding their communities through this high-stakes juncture and into a more resilient future.


*All times are listed in eastern standard time*


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