Richmond, VA Launches Prescription Discount Card Program

by Stephanie Long

Image removed.NLC Board Member Mayor Dwight C. Jones officially launched the NLC Prescription Discount Card Program for the City of Richmond, Va. on April 28 at a citywide health fair promoting the Mayor's Healthy Richmond Campaign, "Get Healthy - Stay Healthy". Richmond joins more than 560 cities across the country participating in the NLC program and helping residents save on the cost of their prescriptions.

The 'Get Healthy - Stay Healthy' Health Expo emphasized active lifestyles, healthy nutrition and preventative health and well-being. The expo offered residents free dance classes, free healthy cooking tips and free health screenings. Plus residents were able to learn about the Prescription Discount Card Program and pick up a card to start saving on their prescriptions. 

"Richmond is a city of opportunity and innovation, and I am excited about our city moving forward in implementing the NLC Prescription Discount Card Program. We are engaging the community and encouraging residents to proactively embrace the Healthy Richmond concept to improve and maintain a healthy lifestyle," commented Jones.
Under the Mayor's Healthy Richmond Campaign, the city will actively engage the public with a variety of health promotion and health education activities while encouraging individuals and the community to proactively be a part of the Healthy Richmond concept of getting healthy and staying healthy.

"I am pleased that the NLC Prescription Discount Card Program is part of the Mayor's Healthy Richmond Campaign," said NLC Executive Director Donald J. Borut. "Part of being and staying healthy is eliminating barriers that impact access to health care and medications. NLC is proud to be able to provide cities a program that helps eliminate some of those barriers."

The NLC Prescription Discount Card program is designed to enable a participating city to help residents who are without health insurance, a traditional pharmacy benefit plan or have prescriptions not covered by insurance by providing an average of 23 percent off the full retail cost of prescription medication. To-date, residents across the country have saved nearly $9 million on the cost of their prescriptions.

Details: To learn more about the NLC Prescription Discount Card Program, a webinar will be held on Tuesday, May 22, 2012 at 1 p.m. (EDT). NLC and CVS Caremark program staff will review the implementation process and city officials will highlight the benefits the program has brought to their city. Go to to register for the webinar.