New #LoveMyCity Campaign Celebrates the Love People Have for Their Communities
WASHINGTON, June 24, 2019 — More than 200 million people across the United States live in a city, town or village that they love. While the country is feeling increasingly divided and polarized, the National League of Cities (NLC) is bringing together top researchers, media partners, corporate leaders and local elected officials to spotlight the connection that residents feel with their cities through the #LoveMyCity campaign.
“As local leaders, we know the emotional bonds people create with their communities have a powerful impact on prosperity and livability,” said NLC President Karen Freeman-Wilson, mayor of Gary, Indiana. “According to research from the Knight Foundation and Gallup, the stronger the attachment of residents to their communities, the higher the gross domestic product growth. We also know that when people love someone or something, they will give their time, talent and treasure for it. As local leaders, we have to create cities that our citizens will love.”
Through the national #LoveMyCity campaign, NLC is supporting local leaders’ efforts to create more meaningful bonds between communities and their residents. Throughout the summer, NLC will share “love letters” from influential voices across the country showcasing the powerful connection people have to their cities, towns and villages.
The national campaign is supported by media partners and corporate leaders including AARP, Accela, CGI Communications, Clear Channel Outdoor and Smart City Expo Atlanta.
Clear Channel Outdoor will run the #LoveMyCity campaign on over 1,200 of its digital billboards and in its participating airports across the U.S. this summer. Additionally, Clear Channel Outdoor worked with the Out of Home Advertising Association of America (OAAA) to expand the reach of the #LoveMyCity message.
In November, NLC’s annual City Summit being held in San Antonio, Texas will be themed #LoveMyCity in partnership with title sponsor, AARP.
To learn more about the #LoveMyCity campaign including the latest news, toolkits and resources visit www.mycity.love
The National League of Cities (NLC) is the voice of America’s cities, towns and villages, representing more than 200 million people. NLC works to strengthen local leadership, influence federal policy and drive innovative solutions. Stay connected with NLC on Facebook, Twitter, LinkedIn and Instagram.
Senior Executive and Director, Digital Engagement, Marketing and Communications National League of Cities (NLC)