National League of Cities Calls on Local Leaders to Support Small Business Saturday Initiative

Press Release
Press Release

Washington, D.C. - The National League of Cities (NLC) today announced its support of Small Business Saturday, calling on local leaders to participate in the day dedicated to strengthening communities by supporting local small businesses. More than 1,400 communities across America are participating in events on Saturday, November 30 to recognize the contribution local businesses make to create jobs, boost local economies and preserve neighborhoods.

In its fourth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses. Held annually on the day following Black Friday, Small Business Saturday supporters reported spending more than $5.5 billion at independently-owned businesses on that day in 2012.

"Local businesses are a critical pillar of America's communities because of their role in providing an economic engine that accounts for 64 percent of new private-sector jobs. I call on cities across the country to come out Saturday, November 30 and support independently-owned businesses in their area," said NLC President Chris Coleman, mayor, Saint Paul, Minn. "For our cities to continue to thrive and grow, I urge you to participate in Small Business Saturday and shop local this holiday season."

Supporters and participants of Small Business Saturday are encouraged to share their experiences on social media. On Facebook, Twitter, Instagram and other services, please use the hashtag "#SmallBizSat." Learn more about Small Business Saturday at:

The National League of Cities is dedicated to helping city leaders build better communities. NLC is a resource and advocate for 19,000 cities, towns and villages, representing more than 218 million Americans.

Related Topics