Administration Challenges Communities To Become My Brother’s Keeper Communities

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Starting this fall, the Obama Administration will take the next crucial step in the "My Brother's Keeper Initiative" (MBK) by issuing a challenge to cities, towns, counties and tribes across the country to become "MBK Communities." This challenge represents a call to action for all members of communities to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. Through this initiative, the Administration is joining with cities and towns, businesses and foundations who are taking important steps to connect young people to mentoring, support networks and the skills they need to find a good job or go to college and work their way into the middle class.

City officials often sit at the intersection of many of the vital forces and structural components needed to enact sustainable change through policy, programs and partnerships. In addition to issuing this challenge to mayors and local officials, the Obama Administration has conducted outreach to business leaders, non-profits, philanthropies and local school-systems, who are organizing themselves independently to support communities' efforts.

Last February, President Obama launched this effort by encouraging communities (cities, rural municipalities and tribal communities) to implement a coherent "cradle - to - college - and - career strategy" for improving the life outcomes of all young people, including boys and young men of color. It is important to underscore that this is not a new federal program, but rather a call-to-action, and a targeted effort to convene leaders, identify effective strategies, and to work together to accomplish our shared goal of improving life outcomes for young people.

Cities can sign-up by providing a point of contact and emailing Also, click here to find the MBK Communities Challenge Commitment Sheet, which includes more information and details on how local leaders can sign-up to the challenge.