Building Your City's Future and Producing Results:
What are the Trends and Changes Affecting Your City?
September 16-17, 2005
Hyatt Regency Hotel, Bellevue, WA and Microsoft Campus, Redmond, WA
Co-sponsored by the Association of Washington Cities and Microsoft
> Download Seminar Brochure PDF

Every city has visions,
but not every city has a vision that is used to help create the future.  Every city has plans, but not every city has a plan that defines goals and sets forth an annual work program while having flexibility to take advantage of urgent opportunities.  Every city takes actions, but not every city takes actions that produce results that are guided by the vision or are consistent with the plan. 

As a result, many cities find themselves ensnared by past events, responding to the latest crisis or being attacked by the extreme negative 5% who are against everything.  Constituents expect their leaders to have integrity, along with the knowledge, skills, resources, and abilities to build a strong future for their city.

See how a major U.S. Corporation like Microsoft runs its Campus not only as a business, but also as a city within a city that serves a daytime population of thirty thousand.  A demanding and vocal constituency with calls for improved service at reduced cost, and struggling to act strategically in a tactically demanding world? All of the challenges shared by municipal leaders.

Leaders Have a Choice: Understand Your Responsibility
Discover how a true vision defines the desired future and identifies the type of community people want to live in and the type of services to be provided. Understand how vision is based upon value choices and needs to be believable and inspiring.  Examine how an effective plan begins with specific goals for five years, that focus on urgent and important outcomes for the community that consist of measurable objectives and value to the citizens and businesses with specific actions to be taken. 

Realize that a Strategic Plan is about creating the future that you want as a city leader, inspiring others to believe in the future, taking meaningful actions that are the best use of limited resources, and producing results that are valued by the citizens.  Learn from presentations on the changing local leader, the changing governance process, as well as changing demographics and political trends.  Engage in a program that specializes in strategic goal setting, along with developing more effective governing bodies and governance processes.

Broaden your understanding of the Strategic Planning process and the value to your city.  Realize the importance for city leaders to have a value based vision of the future that can inspire others, be used to guide plans, decisions and actions, and is unique to your city.  Develop a process for your city for creating a Strategic Plan with outcome based goals, measurable objectives and actions to be achieved.  Produce an individual outline for your city?s Strategic Plan: Vision for 2020, Goals for 2010, Action Agenda for 2005.

Establish Accountability and Your Role
As a leader, you must find effective solutions to emerging concerns and challenges in your community.  Learn how to put long range plans and infrastructures into place, and to develop effective strategies for establishing a solid policy framework for your community. 

Join leading trainers and experts specializing in local government strategic planning.  Engage in a program where you can learn strategies and techniques to increase your proficiency and comfort in dealing with your local community responsibilities as an elected official. 

Core Competency:
Catalyst/Competent Practitioner? 8 Credits in the Certificate of Achievement in Leadership program

Leadership Institute Presenters
Lyle Sumek is one of the foremost trainers and consultants to Mayors, City Councils, and Municipalities across the United States.  He has served as Assistant Professor at Northern Illinois University and as Associate Professor and Assistant Dean at the University of Colorado.  Sumek has taught municipal management, local government politics, and organization behavior and development.  Lyle specializes in strategic goal setting, developing more effective governing bodies and governance processes, along with developing the leadership capacity of local community leaders.  Sumek has earned a Bachelor?s, Master?s and Ph.D. in Public Administration and he continues to serve with a passion for local government. 

Chris Owens serves as Microsoft?s Director of Campus Development, and is responsible for corporate headquarters planning, design, construction and real estate portfolio management in Redmond, Washington.  Chris previously managed facility operations for Microsoft?s domestic campuses and has worked in Microsoft?s Real Estate & Facilities group since 1995.  Prior to joining Microsoft, Chris worked in the public sector (municipal, special district) for 10 years in financial management and city planning roles.  Owens attended the University of Virginia (BA, Economics) and University of California at Berkeley (MS, Civil Engineering).

Ingrid Hoff serves as Microsoft?s Local & Regional Government Accounts team sales director.  In this capacity, Ingrid and a team of sales, technical, marketing and services professionals are responsible for delivering sustained business value to Microsoft Government customers and partners across the U. S.  Her objectives include customer and partner satisfaction, partner ecosystem health, predictable business management and employee development.  Ingrid is a passionate advocate of Microsoft?s vision of digital inclusion, which is to ensure that individuals worldwide have access to the technology tools and innovations that help them to realize their potential.

Jim Robinson has been a member of the Redmond City Council since 1992.  He serves on the City of Redmond Public Safety Committee, and the Planning and Public Works Committee.  Robinson has a BA Political Science from Willamette University, a Master of International Management from American Graduate of International Management, and a Master of Business Administration from Seattle University. 

Ron Gipson serves as the Everett City Council Vice President and was elected to the council in 1995.  He currently serves on the several City Council Liaison committees including Fire Pension, Open Spaces, Public Safety, Senior Center, Snohomish County Health District, and as Budget Chair.

Noel Gibb serves as Mayor of the City of Burien, WA.  He was elected to the Council in November 2001 and has been a Burien businessman for 37 years.  Mayor Gibb's goal is the revitalization of business in Burien and was the co-founder of the Merchants of Burien, a group organized to work with city government to make Burien a better place through responsible and sensible growth.  

BUILDING YOUR CITY?S FUTURE AND PRODUCING RESULTS:
What Are the Trends and Changes Affecting Your City?
The preliminary schedule of events (subject to change)?

Thursday, September 15
        1:00 -  6:00 p.m.          Registration ? Hyatt Hotel, Bellevue, WA

Friday, September 16
                   8:30 a.m.           Continental Breakfast ? Hyatt Hotel
        9:00 - 11:00 a.m.         The Foundations of Strategic Planning: Challenges for City Leaders - Lyle Sumek
      11:00 - 12:00 noon         Microsoft Campus: The City Within A City - Chris Owens
      12:00 -  1:00 p.m.          Lunch
        1:00 -  4:00 p.m.          A Strategic Framework: Your City Mission and Core Businesses -  Lyle Sumek
                    4:30 p.m.          Bus leaves Hyatt Hotel for Microsoft Campus
       5:00 -   6:00 p.m.         Tour of Microsoft Campus
       6:00 -   7:00 p.m.         Reception on Microsoft Campus
                    7:30 p.m.          Bus leaves for Hyatt hotel

Saturday, September 17
                  8:00 a.m.          Bus leaves Hyatt hotel for Microsoft Campus
                  8:30 a.m.         Continental Breakfast
      9:00 - 11:00 a.m.         Vision and Outcomes: Looking to Your City?s Future - Lyle Sumek
    11:00 - 12:00 noon        Digital Inclusion: A Case Study from a City in Michigan - Ingrid Hoff
    12:00 -  1:00 p.m.         Lunch
      1:30 -  3:30 p.m.         City Officials Putting a Plan into Action - Lyle Sumek
                                           Panel and Open Roundtable Discussion
                                                 * Ron Gipson, Councilmember, Everett, WA
                                                 * James P. Robinson, Councilmember, Redmond, WA
                                                 * Noel Gibb, Mayor, Burien, WA
                   3:30 p.m.        Bus leaves for Hyatt hotel


Registration:
The registration fee includes the full two-day training program, bus transportation, and five meal functions (including a reception, two continental breakfasts, and two lunches).

Early Bird Registration (faxed or postmarked by June 30, 2005)
 ____ $225  Member City
 
Advance Registration (faxed or postmarked by August 5, 2005)
 ____ $275  Member City

Late Registration (faxed or postmarked after August 5, 2005)
 ____ $325  Member City


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For more information, call (202) 626-3127 or email Dwight Horkheimer at horkheimer@nlc.org