Leadership Training Institute Announces Two-Day Seminar on Economic Development

February 6, 2012
by Crislyn Lumia

On May 17-19, Manhattan Beach, Calif., will be the setting for the Leadership Training Institute seminar, "Formulating Effective Economic Development Policy, Marketing and Communication Strategies."

Economic development is one of the key levers local governments have to support job growth, business development and overall quality of life in the community. And, while cities may not create businesses, they can help or hurt businesses' ability to succeed and grow. It is imperative to understand the needs of local businesses, create better lines of communication between businesses and government and coordinate efforts across multiple agencies to provide regulatory support for business development.

Do you know the key stakeholders in your community, both service providers and business organizations? How are you connecting and leveraging these organizations? Enhancing communication - both within local government and with the business community and economic development stakeholders - is an important part of the process. The fiscal climate is making it difficult for cities to implement large-scale, capital-intensive economic development projects, but there are many avenues for local governments to support economic growth and to better meet the needs of the business community.

Co-sponsored by the League of California Cities (LCC), the seminar will feature leading scholars, experts and trainers to guide participants through an engaging program that will examine workable solutions for every community. Learn strategies for leveraging new technologies to effectively market the community. Learn to rethink existing tools and processes to support homegrown businesses. 

The 2012 LCC President and Mayor of Mountain View, Calif., Michael Kasperzak stresses, "As the nation's economy struggles out of the worst economic cycle since the Great Depression, I cannot think of a more important program for America's mayors and council members."

Details: For more information call Crislyn Lumia at (202) 626-3128 or visit www.nlc.org.