PART II 

Laying the
Groundwork for
an EITC Campaign

For cities that are launching new efforts to promote the EITC, it is important to build a strong foundation by assessing community needs, building a diverse and engaged coalition, setting goals, developing a budget, and seeking funding and in-kind resources. While this section is primarily geared to cities that are starting new campaigns, it does include important elements for existing campaigns as they prepare for a new season.

Laying the Groundwork: Key Roles for City Officials

Make the campaign a city priority Dedicate city staff to manage or support the initiative Invite key partners to participate through individual outreach or a community meeting Weigh in on key neighborhoods and populations to target Offer city resources to assist with campaign planning Help garner community, business, and funder support for the initiative

City Best Advice

Start small and grow Set measurable short- and long-term goals, considering campaign sustainability Identify a person or core group to lead the initiative and clearly define partner roles Ensure that lead staff members have strong collaboration and networking skills Seek in-kind donations of staff time, goods, and services from local partners Leverage expertise from national organizations and other local EITC campaigns

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