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PART I The Earned Income Tax Credit - Introduction A city thrives when its residents thrive. Yet many families, even though they are employed full-time, continue to struggle to meet their families’ basic needs. Local elected officials across the country have discovered a way to strengthen working families while bringing more federal dollars into the local economy: by connecting eligible workers to the Earned Income Tax Credit (EITC). The EITC provides a financial boost to these families by reducing their tax burden and, in many cases, giving them a tax refund when they file their annual income tax return. Recognizing that each city is unique, this toolkit highlights the diverse roles that local governments can play in helping families claim this important resource. To assist municipalities in developing an EITC campaign, the guide offers concrete steps, advice from existing campaigns, specific roles for elected leaders, city examples, and links to important resources.
Cities can reap a variety of benefits by initiating campaigns that raise awareness of the EITC, provide tax assistance to eligible families, and in come cases, promote additional work supports and help families leverage this credit into longer-term assets.
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Mayors and other city officials can-and in many cases do-play a key role in launching or supporting EITC campaigns. In addition to the substantial benefits noted above, political leaders who promote the EITC generate positive press and boost political support as they visibly help local residents put more money in their pockets. The remaining sections of Part I of this toolkit lay out the common elements of an EITC campaign, provide city examples, and outline NLC support for municipal EITC activities. Part II covers key steps to preparing for an EITC initiative. Part III offers ideas about conducting an outreach and public awareness campaign. Part IV provides specific considerations for providing free tax preparation services and highlights some suggesting post-campaign activities. Part V looks at how communities can move beyond the EITC by conducting complementary outreach for additional public benefits, and Part VI review asset building opportunities. Appendix A includes a list of additional resources for each of the key topics covered in the toolkit. Appendix B includes contact information for IRS regional offices.
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