How to Register Online:
1.) To register online, you will need a myNLC account. Go to myNLC (https://my.nlc.org/eweb).
If you do no have a myNLC account...
a. Go to the myNLC page (https://my.nlc.org/eweb), and click Create Account.
b. Enter your email address and click Search.
2.) If you are already in our database, an email will be sent to you asking you to set your password. Once you have set your password, hit Go on the myNLC log-in page and log-in-to myNLC. Go to to step 4.
3.) If you are not in our database, try searching by city and organization, and if you still do not appear in the system, create a new log-in account with the appropriate city or organizational affiliation. An email will be sent asking you to set your password. Once you have set your password, hit Go on the log-in page.
4.) After logging into myNLC, click on Upcoming Events on the top left side of the screen,
...select the LTI Seminar: Formulating Economic Development Policy, and
...then click Begin Registration.
5.) On the Event Registration screen, check the box for Member or Nonmember LTI Seminar Registration Fee.
Then click Add to Cart at the bottom right.
6.) Click the Check-Out button. Then click the Continue button. Click Submit Order.
7.) You will receive a confirmation email with additional information about the LTI seminar.
If you have any questions, please contact either: Laura Lanford (202-626-3187 -- email: lanford@nlc.org) or Crislyn Lumia (ph: 202-626-3128 -- email: lumia@nlc.org) to walk you through the registration process step-by-step.
How to Register by Fax or Mail...
1.) To register by credit card…
a. Complete the registration form and include your credit card information
b. Fax your registration form to (202) 626-3116 or (202) 626-3043
2.) To register by check or purchase order…
Attach a copy of your registration form with a check made payable to NLC and mail to…
National League of Cities
Attn: 2012 LTI Seminar – Manhattan Beach
1301 Pennsylvania Ave., NW – Suite 550
Washington, DC 20004
After Registering online or by Fax or Mail...
1.) Make your room reservation directly by calling (800) 228-9290 to request the NLC room rate of $119.
For more information about the hotel, visit Manhattan Beach Marriott online.
Note: NLC room block will close on May 3, 2012, or earlier when block sells out.
2.) Make your travel reservations…
Note: When making your flight arrangements, the Los Angeles International (LAX) airport is 5 miles
from the Manhattan Beach Marriott hotel.
Registration Cancellation Policy:
a. All requests to cancel a registration must be submitted by March 31, 2012, to receive a refund.
b. All cancellations must be submitted in writing and are subject to a $75.00 processing fee.
c. Telephone cancellations are not accepted. Submit written cancellation request to Leadership
Training Institute c/o NLC.
Formulating Effective Economic Development Policy, Marketing and Communications Strategies
The problems facing our communities cannot be resolved overnight and will certainly not occur on their own. There is no better time to join fellow city leaders and see firsthand the results of effective solutions. More importantly, there is no better time for you to examine realistic solutions on effective economic development policy, marketing, and communications strategies to overcome challenges in your city. While cities may not create businesses, they can help or hurt their ability to succeed and grow. As a local municipal official, it is imperative to understand the needs of local businesses, create better lines of communication between businesses and government, and coordinate efforts across multiple agencies to provide regulatory support for business development.
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Katherine Aguilar-Perez,
Seminar Facilitator
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Streamlining Strategies for Sustainable Economic Development
Katherine Aguilar Perez has served as the Executive Director of the Urban Land Institute, Los Angeles District Council (ULI LA) prior to co-founding ELP Advisors LLC. Ms. Perez was also the Vice President of Development for Forest City Development; co-founder and Executive Director of the Transportation and Land Use Collaborative (TLUC) of Southern California; and as the Deputy to the Mayor of Pasadena where she worked on transportation, planning and Latino constituent issues. Ms. Perez has been featured in CNN’s Future of Cities series, National Public Radio, PBS, Los Angeles Times, Los Angeles Weekly, Wall Street Journal, Urban Land Magazine, The Daily Commerce, and Swiss TV. Ms. Perez has been named by Hispanic Business Magazine in the “Top 100 Influential Hispanics” in the U.S., and by Real Estate Southern California Magazine, as “Woman of Influence.” She has served as an Adjunct Professor at the USC School of Planning and Development and the UCLA School of Policy; she is honored to be recognized as a Senior Fellow of the UCLA School of Public Affairs. |
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Anatalio Ubalde,
Presenter | | Tools for Communicating, Marketing and Evaluating
Economic Development Goals
Anatalio Ubalde is CEO of GIS Planning Inc., an economic development internet company; ZoomProspector.com, an online site selection and business intelligence service; and SizeUp, a small business intelligence service. GIS Planning’s ZoomProspector Enterprise web-based GIS product is the industry standard for site selection websites in economic development.
His work in geographic information systems, economic development and the Internet is featured in The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Fortune, and The New York Times. Mr. Ubalde is co-author of the books Economic Development Online and Economic Development Marketing: Present & Future. Before GIS Planning he worked in local economic development with a focus on business attraction, retention, and site selection assistance.
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Richard Montgomery,
Council Member,
Manhattan Beach, CA
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Mobile Workshops in the City of Manhattan Beach area
Having completed his second term as Mayor of Manhattan Beach on July 19, Richard Montgomery led the hire of a new City Manager, Police Chief, and Fire Chief -- all within the past ten months. He continues to serve on the City Council, to which he was elected in 2005 and again in 2009.
He recently led the development and approval of a balanced city budget of $95 million, ending with a surplus of $750,000, preserving cash reserves, and keeping Manhattan Beach as one of only two California cities with a triple-A credit rating. Montgomery is a 23-year resident of Manhattan Beach and is a Manhattan Beach business owner and valuation consultant.
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 David Carmany,
City Manager,
Manhattan Beach, CA
| | Mobile Workshops in the City of Manhattan Beach area
David Carmany was appointed to the position of City Manager on June 4th, 2007. Mr. Carmany came to the City of Seal Beach with over 25 years of experience in public service. He has served as City Manager in the cities of Agoura Hills, Malibu, and Pacifica.
Under his leadership the City of Pacifica received the San Mateo County Outstanding Leadership Award for Financing and Preservation of Oceanview Senior Housing Development, and completed the construction of a fifty million dollar waste water treatment plant. On January 11, 2010, Mr. Carmany was appointed City Manager of the City of Manhattan Beach. |
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| | | Join your colleagues in Manhattan Beach, California, along with leading scholars, experts and trainers as they guide you through an engaging program that will examine workable solutions for your community. Bring a group of local municipal officials and economic development staff as a team to the seminar program. Email lti@nlc.org or call the NLC Leadership Training Institute (202-626-3170) to inquire about a special registration rate for a group/team to attend from your community. |
Economic development is one of the key levers local governments have to support job growth, business development and overall quality of life in the community. Although the fiscal climate is making it difficult for cities to implement large-scale, capital intensive economic development projects, there are many avenues for local governments to support economic growth and to better meet the needs of the business community.
Marketing Your City
Your city’s online presence matters to your current businesses and to potential businesses. The internet has changed how we communicate, access information, and how cities do economic development. Not only do you need to have a city website that conveys timely and pertinent information, but there are a slew of other social media vehicles, like Facebook and LinkedIn, that can be economic development tools as well.
In addition to creating new ways to do economic development, technology has also created new ways to collect data to monitor and evaluate economic development policies. Explore how to use internet to further economic development goals and how to use data to develop more effective policies.
A Business-Friendly City
In addition to new technologies to further economic development goals, existing local policies can directly impact economic outcomes and the ease of doing business in your community. Often times, regulations with confusing or redundant steps and vague time lines put unnecessary burdens on prospective and current businesses.
Are you a champion of small business inside and outside of City Hall? Are your policies transparent and consistent? Go in depth exploring the needs of your new and small business community, strategies to streamline, provide clarity and better coordinate regulatory processes, and how to create stronger lines of communication between businesses and the city.
Economic Development Policy and Communication Strategy
Enhancing communication capacities both within local government and with the business community and economic development stakeholders will be an important part of this seminar. Do you know who the key stakeholders in your community, both service providers and business organizations? How are you connecting and leveraging these organizations?
Learn strategies to help local leaders leverage new technologies to effectively market the community and to rethink existing tools and processes to support homegrown businesses.
Core Competency:
Competent Practitioner - 8 Credits in the Certificate of Achievement in Leadership program
Join your colleagues in Manhattan Beach, California, along with leading scholars, experts and trainers as they guide you through an engaging program that will examine workable solutions for your community. Bring a group of local municipal officials and economic development staff as a team to the seminar program. Email lti@nlc.org or call the National League of Cities to inquire about a special registration rate for a group/team to attend from your community.
The NLC Leadership Training Institute will be offering various Scholarships for NLC Members to attend this Leadership Training Seminar. Please contact the Leadership Training Institute at (202) 626-3170 or email lti@nlc.org for more information.