2014 State League Staff Summer Workshop

  • Date: July 16, 2014 - July 18, 2014
  • Location: Portland, Oregon
  • Category: Event


We hope you’re able to join us for the 2014 State League Staff Workshop July 16-18 in Portland, Oregon. The State League Staff Workshop provides an opportunity for state league staff from around the country to gather and discuss the pressing issues facing their leagues. This year’s workshop will provide unique networking opportunities and include a wide range of important sessions with topics chosen by league staff. We look forward to seeing you in Portland!


Wednesday, July 16, 2014

  • 2:00 PM

  • 6:00 PM
    Opening Reception

Thursday, July 17, 2014

  • 7:30 AM

  • 8:00 AM
    Networking Breakfast

  • 9:15 AM
    Opening General Session: Finding the Funny in Change (Show details)

    Jan McInnis - The Work Lady

    From reform to the new industry rules and regulations that are being developed, professionals are routinely having to reassess and re-evaluate their practices. And all of this change causes fear, tension and miscommunications. In this popular keynote, Jan McInnis will show attendees how to instantly diffuse tension, kick off tough conversations and facilitate communications through using humor. Attendees will walk away laughing and learning as they discover the steps they can take to conquer, and even embrace, change.

  • 10:15 AM

  • 10:30 AM
    Networking Roundtable: Legislative, Conferences/Planning, Education/Training, Technology, Communications, Human Resources, Administrative, Member Relations

  • 12:00 PM
    Lunch - Speaker TBD

  • 1:15 PM
    State level Lobbying: A Discussion of Policy and Lobbying Issues at the State Level; Including a Discussion on the Legalization of Marijuana (Show details)

    This session will discuss the latest activities happening in state legislatures across the country and how the actions that legislatures take affect municipalities and leagues directly, including the issue of marijuana laws. This is an opportunity to learn from the experience in Washington State, one of the first to legalize recreational marijuana. We will talk about marijuana legalization, both medicinal and recreational, from the city perspective – what works, what doesn’t and what cities can expect when legalization comes to town. This session will also give participants who work with state legislatures the opportunity to share other issues and challenges they are facing and to share ideas on how to address these challenges.

  • 1:15 PM
    Don't Reinvent Content...Reuse, Recycle, Reformat for Maximum Impact (Show details)

    Multi-platforming is the practice of reusing or recycling content strategically across all the platforms your league has available. This means more than just posting links to new website content in a weekly email or adding a paragraph at the end of a print magazine article about where to find more detail on the website. This is a strategic process that involves staff from every department in developing and managing content. Hearing from other state league staff, this session will provide concrete tools to assist your organizational communications efforts.

  • 2:30 PM

  • 2:45 PM
    Social Media and Membership Organizations: Leveraging Facebook to Increase Member Engagement (Show details)

    Kathy Harbath - Facebook

    While many membership organizations actively use social media, most fail to use these platforms to build stronger connections with their members. This dynamic presentation by Facebook’s Katie Harbath will give your organization the tools it needs to communicate key ideas, build support for initiatives, and to increase two-way communication with membership. Katie will also give you helpful tips on how to assist city officials with managing their social media accounts.

  • 2:45 PM
    Legislative Advocacy at the Federal Level (Show details)

    Participants will get an update on the progress of NLC’s federal advocacy priorities, as well as current advocacy strategy. Participants will discuss state league involvement with NLC and tools available to NLC members for their own advocacy on federal priorities. Attendees will be given important resources for use during NLC’s summer congressional recess advocacy program as well as have the opportunity to hear what other state leagues are doing at the national level to advocate for members.

  • 2:45 PM
    Trends in Conference Planning: What Leagues are doing to Maintain Participation and Excitement during Annual Conventions (Show details)

    With the shifting landscape for education and training, leagues are faced with the challenge of declining attendance at annual conferences. This session will feature presentations by league staff members who are responsible for executing successful conferences and meetings and will give participants the opportunity to discuss what’s working, what’s not and what leagues can do to make the conferences a not-to-be-missed event. Learn how to plan a conference that brings people to the event and keeps them engaged.

  • 7:00 PM
    Evening at the Lan Su Chinese Garden, Portland

Friday, July 18, 2014

  • 7:30 AM

  • 8:00 AM

  • 9:00 AM
    The Reflection of Leadership (Show details)

    Steven Fulmer - Steven Fulmer Inc.

    Let's face it, power… position… authority… those aren’t leadership. We’ve all experienced people in such “leadership positions” who fail to act as true leaders. Leadership is so much more than position, power or authority, it’s behavior, attitude and attributes. True leaders lead - at every level, in every role and in every way - and not just others. True leaders lead themselves as well. The problem for most of us, however, is that not everyone is courageous enough to step up and step into their own level of leadership. The Godfather got it wrong when Michael Corleone said: “It’s business not personal!” In truth, it’s business AND personal and the same is true for leadership; it’s not a role, it’s personal. This program will challenge you to influence and lead yourself, your organization and your city prospects & members, to speak truth about authority and shift the conversation about leadership in a way that changes the game. As an attendee you will engage in activities and discussion designed to: • Reveal the hidden lesson of truly great leaders • Explore the Core HUMAN Strategies™ of leadership, communication and effective decision making. • Learn the single biggest secret to success and unveil the number one obstacle standing in the way of emerging leaders. Join us as we cultivate the opportunity to think, feel and act a little differently about the truth and reflection of leadership.

  • 10:30 AM

  • 10:45 AM
    Corporate Engagement and State Municipal Leagues: How to Recruit and Retain Corporate and Business Partners (Show details)

    Declining revenues are forcing membership based organizations to revamp their recruitment, retention, and engagement strategies. Increasingly, the development of alternative revenue streams has become paramount to the survival of these organizations. Developing strong, prosperous partnerships and business relationships with the corporate sector requires a focus on strategic planning, execution, and measurement. This session will provide the tools necessary to develop a robust corporate engagement strategy, which delivers dividends for your organization.

  • 10:45 AM
    10 Point Leadership Triangle (Show details)

    I know what you are likely thinking; “Wait a minute, a triangle doesn’t have 10 points?!” Ah, and therein lies the real challenge of leadership - things are not always what they seem. Imagine for a moment a clean white sail bellowing against a beautiful blue sky and you will begin to see the magic and insight of a 10-Point Triangle. Too many leaders think their role is to create a sense of calm and smooth seas for themselves and those they lead, but Leadership, like the sail of a boat, requires a constant source of opposition and challenge in order to create that powerful, invisible force called “Lift” that gives power to their ship and provides the crew the very momentum and energy they seek. Lift! It’s what allows a 450 ton 747 to fly, a sailboat to challenge the wind and leaders to, well, lead. Join us for a dynamic model and discussion that applies the principles of “lift” to leadership. By attending this session participants will: Have the opportunity to roll up our sleeves following the keynote and delve a little deeper into the challenges and aspects of "reflective leadership.” Among the goals will be: 1. Comprehend how to implement a 10 point model how to lead oneself or a team, and overcome the obstacles resulting from change, poor communication and low or limited buy-in. 2. Learn how to engage people to perform at record levels. 3. Discover the secret for shifting people from a mindset of compromise to collaboration; from the lowest common denominator to the highest possible solution.

  • 10:45 AM
    Arizona Cities @ Work: The League of Arizona’s PR Campaign (Show details)

    Arizona Cities @ Work is a collaborative effort among Arizona’s 91 cities and towns to educate and inform our residents about the work that local governments do each and every day. In addition, the program highlights municipal elected officials and employees who go the extra mile in serving residents. These efforts have a taken a two-pronged approach; the first has been to generate positive stories with both earned and paid media as well as build our website and social media following (Twitter, Facebook and YouTube). The second aspect to our outreach approach has been to utilize our cities and towns themselves to spread the message that Arizona cities and towns work, and are at work for residents, by incorporating the AZ Cities @ Work theme and messages into their existing city and town communications. This session will explore this PR campaign and discuss what has worked well, what hasn’t been as successful and what the next steps are to continue the effort.

  • 12:00 PM

  • 1:30 PM
    What Leagues can do to Demonstrate Value at Dues Renewal Time (Show details)

    Over the years, state leagues and other membership associations have experienced a change in membership trends and operations. With tighter city budgets and people more pressed for time, it is imperative for state leagues to prove their value to members, especially around dues renewal time. Participants will hear from other state leagues about what they are doing to maintain relevance and to keep members coming back year after year. This session will discuss strategies that can be used to customize efforts so members can easily pin-point results of their involvement.

  • 1:30 PM
    Training for New Officials: On the Ground and Online (Show details)

    Have you struggled with how to provide essential training to your newly elected members across your state without losing that face-to-face personal connection? Come hear from league staff who piloted a live webinar simulcast in 12 locations with association staff facilitators across their state for their new officials training. It was a huge success but only because of careful planning and preparation. In this workshop, you will walk away with hands-on tips and strategies from the technical, logistical and educational perspective and decide if this kind of hybrid training method would work for your association.

  • 1:45 PM
    Growing Technology: How State Leagues Utilize Mobile Apps Year-Round (Show details)

    With technology always changing, it is increasingly important for associations to stay on top of the most effective ways to communicate with members. This session will feature presentations from state league staff that have experience using their mobile app year round. Attendees will hear different ways to push out legislative alerts, action items and news related material in a quick and effective manner.

  • 3:00 PM
    How Leagues Can Support Distressed Communities (Show details)

    In this informative and interactive session, state league staff will discuss strategies of league support for distressed communities. Presenters will discuss positions of support or opposition relating both to state intervention and state aid strategies which seek to alleviate problems for the most distressed cities and towns. The issue of membership retention as well as credit quality issues relating to participation in multi city insurance and energy pools will also be covered as well as special legislation aimed at reducing costs or providing liquidity for the most distressed cities and towns.

  • 3:00 PM
    Succession Planning for State Leagues (Show details)

    Developing the capabilities of your senior management team is no longer enough to ensure success. Each level of your organization must have the requisite competency and skills necessary to ensure a seamless transition. Participants will learn about the succession planning process, specifically how to recruit and retain high performing employees, while developing the knowledge, skill and abilities necessary to prepare employees for advancement or promotion to within your organization. This session will provide the tools necessary for your league to develop and implement your own solutions.

  • 3:00 PM
    Budgeting 101: How to Work with What You Have (Show details)

    For managers or future managers, budgeting is a necessary tool for everyday situations at work. Participants will learn basic guidelines on how to evaluate financial conditions, allocate resources and how to effectively communicate goals. Participants will acquire the overall and general knowledge from league staff on the best ways to utilize your budget, reassess valuable resources and how to get the most out of what you have.

  • 5:00 PM
    Conference Adjourns


Hilton Portland & Executive Tower
Portland, OR

The Hilton Portland & Executive Tower consists of two buildings: the landmark Hilton Portland and the elegant Executive Tower. Situated in the heart of downtown, this hotel is surrounded by restaurants, tax-free shopping and entertainment venues. Walk a block from our hotel to the MAX Light Rail system for quick and easy access to popular Portland attractions, nearby cities, and Portland International Airport.

Book your room


  1. Steven Fulmer Inc.
  2. Facebook
  3. The Work Lady