NLC Strategic Planning
This is an outline of the strategic planning process now being conducted by the National League of Cities. It outlines the process, summarizes the key research findings, and sets forth five strategic goals.
THE STRATEGIC PLANNING PROCESS
- NLC is undertaking a yearlong strategic planning process with the goal of increasing our relevance to members and potential members. The process is designed to yield an actionable three-year strategic plan for the organization that leverages NLC's assets, builds a strong brand, aligns services and benefits to the overall mission, promotes organizational stability, and fosters membership growth and retention.
- A 23-member Strategic Planning Task Force composed of a diverse group of leaders within NLC was appointed by NLC President Marie Lopez Rogers, Mayor of Avondale, Arizona. The Task Force met for the first of two planning sessions in late May, 2013, to review research commissioned by NLC and to develop the goals and framework for the new strategic plan.
- A summary of the research, along with draft goals developed by the task force, were presented to the NLC Board of Directors and Policy Committee in late June, and an additional draft goal was added.
- A series of feedback consultations will be convened between July and September with the State Municipal Leagues and a variety of NLC internal groups to identify needed adjustments and get input on potential strategies. In addition, all NLC members have been invited to review the proposed strategic goals and provide their feedback via an online response tool.
- The Strategic Task Force will reconvene in September to refine the goals, develop strategies and prepare the plan for delivery to the Board in October, 2013.
- The research and strategic planning process is being conducted by a senior team from 2B Communications, a national strategy and communications firm.
- The strategic plan document will be constructed in a way that enables NLC to align its annual operating plans to achieve the set goals. The document will consist of three major components:
READ THE REPORT
GIVE US YOUR FEEDBACK
This brief questionnaire is your opportunity to weigh in on how important each of the goals identified in the strategic planning process is to you and your municipality.
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